<aside> 📌 Herald helps product and customer teams work together to paint a full picture of user problems. 🙌

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<aside> 🔑 This question is part of Herald: Frequently Asked Questions. Have a question that's not answered there? Our bad, give us a chance to answer your question: we're only an e-mail away: [email protected].

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What are topics? product areas? labels? What’s the difference?

• Topics, Product Areas, Labels are all ways to organize user feedback in Herald. However, they are used for different purposes.
• Topics are the primary way to group related customer feedback in Herald. Topics tend to describe customer problems, user-discovered bugs, feature requests, customer testimonials, etc. A topic could be something like "User has problem resetting password," "User can't enter data directly from their Gmail Inbox," "Users love our customer service", etc. Taking an analogy from the computer's file system, customer feedback (customer quotes) are like files and topics are the folders that hold them. See more on: Should topics be broad or specific?
• Product areas and labels are used to group related Herald topics themselves. Some common labels are: "FAQ," "Positive Feedback," and "Onboarding". A topic may have one product area and multiple labels. See more on: How to effectively use labels to organize topics?